Agency & Vendor Management
• Own the day-to-day relationship with our in-house outreach team, ensuring they deliver on 70+ monthly LIVE hours, creator campaigns, and shop optimization
• Review LIVE performance analytics and provide strategic direction to maximize GMV
• Coordinate product sample shipments, inventory availability, and promotional calendars with teams
• Hold team accountable to KPIs while maintaining a collaborative, growth-focused partnership
Creator & Affiliate Program Management
• Build and manage an internal creator outreach team responsible for recruiting, onboarding, and nurturing affiliate relationships
• Develop tiered affiliate commission structures and incentive programs that drive sustainable growth
• Create and maintain creator communication workflows, from initial outreach templates to ongoing relationship management
• Identify and cultivate relationships with high-performing creators, micro-influencers, and brand advocates
• Manage creator compliance, ensuring content aligns with brand guidelines and platform policies
Content Strategy & Creative Operations
• Oversee content creation workflows from ideation to publishing
• Manage feedback loops between video editors, outreach team, and creators to continuously improve content performance
• Develop content briefs, style guides, and creative direction that resonates with our core customer
• Analyze content performance metrics to identify winning formats, hooks, and creator styles
• Coordinate content calendar with promotional events, platform subsidies, and seasonal campaigns
TikTok Shop Operations & Optimization
• Own TikTok Seller Center management: product listings, pricing strategy, promotional setup, shop health monitoring
• Monitor and resolve shop violations, policy issues, and account health concerns proactively
• Manage negative review responses and customer experience touchpoints within TikTok Shop
• Stay current on TikTok platform changes, algorithm updates, and emerging best practices
• Leverage platform events, subsidies, and promotional opportunities to maximize visibility and sales
Team Leadership & Development
• Build, hire, and manage the internal TikTok Shop team (outreach specialists, content coordinators, community managers)
• Establish clear processes, SOPs, and performance metrics for team members
• Foster a culture of experimentation, data-driven decision making, and continuous improvement
• Report on channel performance to leadership with clear insights and strategic recommendations