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Western Governors University

Consumer Insights Researcher, Brand Health

Salary$83k – $124k
LocationSalt Lake City, UT
Typefull-time
SeniorityMid
Experience2+ yrs
Company size10,000+ people
First seenOct 7, 2026 · 4d ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Must have3
Bachelor's degree in marketing, business, research, analytics, social science, or related field
2+ years of experience in market research, especially in competitive analysis and brand health consumer insights, or experience management
Experience in lieu of education
Nice to have4
Experience with Brand Health study execution, survey, reporting. Including, brand consideration, awareness, equity, relevance, perception, preference
Master's degree in marketing, business, communications, social science, or related field
5+ years of experience in market research, consumer insights, or audience strategy roles
Experience in higher education, adult learning, or mission-driven organizations
Benefits
Health insurance
Dental insurance
Vision insurance
Retirement plan
Paid time off
Parental leave
About the company
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Professional 309Pay Range: $82,700.00 - $124,000.00
Job Description
SUMMARY
The Consumer Insights Researcher plays a pivotal role in understanding the motivations, barriers, and decision-making patterns of prospective students and other priority audiences. As part of WGU’s marketing research team, this role combines primary research, secondary data, and competitive intelligence to create a holistic, actionable view of students’ and other stakeholders’ needs. The insights generated inform brand strategy, messaging, market expansion, product and program development, and cross-organizational decision making that drives WGU’s growth.
This role partners deeply with marketing, brand, web, analytics, and senior stakeholders across the university. The ideal candidate is a structured thinker, a strong communicator, and someone who can translate complex data into clear, strategic recommendations.
Responsibilities
Primary Responsibilities
Customer & Audience Insights
Requirements
Requirements.
Education
Bachelor’s degree in marketing, business, research, analytics, social science, or related field.
Experience
2+ years of experience in market research, especially in competitive analysis and brand health consumer insights, or experience management. Experience in lieu of education
Experience with Brand Health study execution, survey, reporting. Including, brand consideration, awareness, equity, relevance, perception, preference
Nice to have
Preferred Qualifications
Master’s degree in marketing, business, communications, social science, or related field.
5+ years of experience in market research, consumer insights, or audience strategy roles.
Experience in higher education, adult learning, or mission-driven organizations.
This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.
Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
Hiring process
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at [email protected].
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
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