Build the demand engine. Own pipeline generation end to end across paid, organic, partner, events, and outbound support, with clear accountability for pipeline contribution, CAC, conversion, and ROI on spend.
Make marketing measurable. Stand up the marketing ops, attribution, and reporting foundation that lets us see what’s working, and partner with Sales and RevOps so marketing-sourced and marketing-influenced pipeline turns into revenue.
Own the story. Lead product marketing and positioning, including the shift to Yoodli as an AI Platform for Human Skills. Set the messaging Sales sells with, run launches, and own competitive and packaging alongside Sales and Product.
Build the category and the brand. Make Yoodli the company people point to. Lead press, analyst relations, social, and thought leadership, and find the bets that get us talked about.
Turn customers into the growth engine. Build customer marketing and advocacy so proof points like Google Cloud, Snowflake, and Harness become a repeatable asset for pipeline and expansion.
Grow with partners. Build partner marketing with the ecosystem that already drives revenue for us, including Salesforce, SAP, FranklinCovey, and Korn Ferry.
Lead the team. Inherit a team of four across events and field marketing, product marketing, growth marketing, and press and social. Develop them, hire where the gaps are, and build a function that scales beyond your own hands.
Communicate at the executive and board level. Translate marketing strategy and performance into a clear, credible narrative for the CEO, leadership team, and board, and shape company strategy alongside Sales, Product, and CS.
Place bold bets. Propose well-reasoned experiments, take calculated risks, double down fast on what works, and cut what doesn’t.