Lead regional field and partner marketing strategy to support pipeline and revenue goals through campaigns, events, ABM programs, and digital amplification Own end-to-end execution of region-specific initiatives—from idea through reporting—with accountability for budget, timeline, and impact Collaborate closely with AEs, CAMs, SDRs, and partner managers to drive aligned execution, participation, and adoption of marketing programs Build and maintain a quarterly pipeline generation plan, forecast impact, and adjust tactics based on results and market feedback Customize corporate messaging and content to suit regional buyer personas and go-to-market strategies Report on performance using Salesforce, Marketo, and Sigma dashboards; deliver insights to sales and marketing leadership to optimize ROI Mentor junior marketing team members or contribute to cross-regional initiatives that raise the bar for marketing excellence