Director of Marketing Operations
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Before you apply
LocationUnited Kingdom, London, UK
Work modehybrid
Typefull-time
SeniorityDirector
DepartmentMarketing
Company size501–1,000 people
PostedOct 15, 2026 · 3w ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Comfortable managing a modern marketing tech stack
Deep expertise in Hubspot, Salesforce and Clay
Technical leader with demonstrable experience using AI to deliver meaningful outcomes
Continuous improvement mindset
Strong sense of ownership and ability to connect dots across departments
People-management experience
Able to lead beyond direct reports and act as marketing subject-matter expert
Thinks account-first and understands account-based models
Experience in an enterprise-focused business
Skills
Hubspot
Salesforce
Clay
Claude
Intercom
Qualified
GA
SEO
GEO
Director of Marketing Operations
Location: London
Office requirement: Minimum 2 days in the office
Employment type: Permanent
About the role
At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Director of Marketing Operations to oversee the Marketing Ops team based in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.
Responsibilities
As our Director of Marketing Operations you’ll:
Lead the people that are the engine that improves the efficiency and performance of our Growth Marketing team. Marketing Ops at GWI is a growth engine, not a service function. Reporting to the VP Growth Marketing and as a member of our Marketing Leadership team, you’ll have real influence and be expected to identify and drive initiatives that have an impact on pipeline and revenue.
A few things you’ll be responsible for:
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Leading and mentoring two direct reports. You’ll own the prioritisation and delivery of the MOps roadmap, ensuring your team are working on the highest impact projects.
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Ownership of our entire marketing tech stack, including assessing new tech, budget ownership, vendor management, and rationalising the stack when necessary.
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The lead and account lifecycle. You will be responsible for lead and account scoring and ensuring actionable intent signals are surfaced to Sales.
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Data governance and quality in all tooling. You’ll work closely with RevOps to ensure data is syncing seamlessly in Salesforce and Hubspot.
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Define and govern our campaign infrastructure and attribution reporting. You’ll be responsible for our measurement methodology and ensuring we have a clear source of truth for performance
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Collaborating with, global marketing, revenue, product and RevOps to improve GTM operations
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Advising the Marketing & Revenue leadership on GTM efficiency, investment trade-offs, and improvements to our operating model
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Identifying and implementing automations that measurably reduce manual work or improve conversion
What do I need to bring with me?
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You are comfortable managing a modern marketing tech stack. You’ll need deep expertise in Hubspot, Salesforce and Clay and understand how to connect those tools into a broader stack including Claude, Intercom, Qualified, GA, paid media channels, SEO/GEO tooling etc.
•
You are a technical leader with demonstrable experience using AI to deliver meaningful outcomes in a team environment.
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You have a continuous improvement mindset. You proactively assess the effectiveness of current processes, propose, and implement improvements.
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You have a strong sense of ownership and can connect the dots across departments, bring people together to solve problems, and communicate the impact of activity.
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You can lead and build a team. You have people-management experience and can quickly bring clarity and direction to a team that is new to the business, setting priorities and helping them do their best work from day one.
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You lead beyond your direct reports. You act as the marketing subject-matter expert for the wider business, influencing and bringing together teams across Marketing, Revenue, Product and RevOps, even where you have no formal authority.
•
You think account-first. You understand account-based models and can lead the shift from lead-focused to account-focused marketing, shaping the scorecard, reporting and activation that go with it. Experience in an enterprise-focused business is a plus.
Diversity, Equity & Inclusion
Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.
Legal
As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that’s extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We’re happy to discuss whatever would work best for you.
We actively encourage applications from underrepresented and marginalised communities.
About the company
At GWI, you’ll find a place to contribute meaningfully, grow professionally, and belong fully.