At a glanceSummarised by Seekless from the posting.
Must have4
3+ years Marketo platform experience (or equivalent marketing automation)
Proficiency in segmentation, lead scoring, and workflow design
Strong Excel/SQL for data validation
Campaign management and QA mindset
Nice to have4
Marketo Certified Expert (MCE)
Experience with Salesforce/CRM integration
HTML email literacy
Event management platform experience
Skills
Marketo
Excel
SQL
Salesforce
HTML
CRM
API
Lead Engineer
Job requirements
About the role
Marketo Marketing Operations Specialist / Senior Marketing Automation Manager Purpose Own end-to-end marketing automation strategy and execution on Marketo platform, ensuring campaign delivery excellence, data integrity, and program optimization. ________________________________________ Major ResponsibilitiesCampaign Execution
Responsibilities
•
Build and deploy email campaigns with proper segmentation, QA, and activation workflows
•
Maintain and expand multi-step nurture/triggered campaign frameworks