Key Responsibilities
• Working closely under the guidance of the Marketing Manager to ensure we are fully and successfully executing the consumer campaigns outlined in the annual marketing plan.
• Champion the BE/NL consumer initiatives, focused around the key marketing channels including digital, social media, email marketing/CRM, VOD, events, PR, advocacy groups and community engagement.
• Localise Global and International baselines to ensure assets meet the needs of the BE/NL market.
• Ensure all materials are approved through the Veeva approval system before use in market.
• Work with the Events Manager to ensure all consumer events are executed effectively, co-ordinating the delivery of marketing materials and attendance from the broader sales team.
• Ensure contracts and POs are completed in a timely manner ahead of activity.
• Collaborate cross-functionally with other teams to ensure the needs of the consumer initiatives are delivered, including; international marketing, sales, clinical, market access and leadership teams.
• Reporting - Monitor customer sentiment and brand impact (NPS), reporting on budgets and KPIs, ensuring transparency and cost-effectiveness. Standardise reporting on competitor consumer activity.
• Ensure compliance with regulatory requirements when engaging with Podders and other external partners.