We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It’s essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively.
Key Responsibilities
Campaign Development and Management:
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Develop and manage advertising campaigns using Facebook Ads Manager.
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Manage 25+ ad accounts, ensuring optimal structure and performance.
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Create compelling ad creatives, including copywriting and image selection.
Performance Analysis:
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Analyze performance data to drive campaign improvements.
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Present detailed campaign performance reports to clients.
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Provide data-driven recommendations for optimizing campaign performance.
Client Collaboration:
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Collaborate with clients to align campaign goals, audiences, and budgets.
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Ensure quality assurance for ads, targeting accuracy, and correct landing page links.
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Boost organic content on client pages.
Meta Pixels Implementation:
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Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM).
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Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies.
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Define and set up custom conversions to track specific user actions that align with business goals.
Custom Audiences and Lists:
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Develop and manage custom audiences based on pixel data for targeted marketing campaigns.
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Use pixel data to create and update client lists for personalized advertising strategies.
Staying Updated:
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Stay updated with Meta’s advertising practices and updates.
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Implement new strategies and tools as they become available to enhance tracking and marketing capabilities.
Internal Collaboration:
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Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns.
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Work closely with the creative team for ad creatives development.
Requirements
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3-4 years in Facebook advertising campaign management.
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Expertise in Facebook Ads Manager and Meta Business Suite.
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Experience with Meta Ads Manager for multiple clients.
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Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics.
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Strong project management and attention to detail.
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Analytical skills for data-driven campaign recommendations.
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Excellent communication skills for effective client interactions.
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Experience in running video ads.
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Familiarity with other digital marketing channels (e.g., Google Ads) is a plus.
Additional Skills:
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Media buying, planning, and creative strategy on Meta platforms.
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Proficiency in HubSpot or similar CRMs.
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Knowledge of Asana or similar project management software.
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Experience with Canva for creative development.
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Copywriting and editing skills.
Benefits
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Remote Work: Work from anywhere—our team is global, and we value work-life balance.
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Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
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Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
Hiring process
As part of our recruitment process, all candidates are kindly asked to read, understand, and agree toLago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.