Partner with senior leadership team to define Coins’ marketing strategy and build a better image around the world
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Lead international/local GTM and event activation efforts and build a team to execute on the marketing strategy to launch and drive Coins adoption at scale in our target markets
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Lead all global PR, event operations including agency management, channel management, KOLs, budgeting, and industry partnership prioritization.
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Manage the global community to drive the user growth to work with the local teams.
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Lead the global digital marketing teams to manage a better P&L on SEO, paid adds and etc.
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Clearly define and drive alignment around targets and ensure the team’s individual outputs and deliverables can meet company goals.
Requirements
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8+ years of experience in marketing within an agency, tech company, or financial services organization.
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Must to have crypto industry background.
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Experienced in Philippines market, and others such as EU, AU, Asia.
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2+ years in managing global crypto marketing team.
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Tough, practical and flexible leader who can thrive in a very high-pressure environment.