Associate Buying Manager - UGG Retail
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Before you apply
LocationShanghai, China
SeniorityMid
Company size10,000+ people
PostedOct 16, 2026 · 3w ago
Verified live17h ago
At a glanceSummarised by Seekless from the posting.
Own channel-specific assortment strategy and product mix, including exclusive styles and key looks by store tier
Maximize in-season performance and product gross margin through active monitoring, assortment optimization, and cross-functional action on risks and opportunities
Provide DTC retail channel-specific insights (consumer trends, performance, competition) to shape merchandising buying strategy
Own assortment planning and product mix by DTC retail channel, ensuring clear architecture across category, price ladder, and lifecycle
Define channel-exclusive styles and key items to support differentiation and brand heat
Develop key looks (head-to-toe outfits) by store tier to elevate product storytelling and retail execution
Translate China range into commercially viable assortment for DTC Retail channel
Own discount planning, ensuring alignment with sell-through and inventory strategy
Drive gross margin (GM) and profit management, balancing full-price sell-through, markdown strategy, and brand positioning
Ensure alignment between assortment decisions, pricing strategy, discount plan, and financial targets
Monitor in-season product performance (sell-through, margin, weeks of supply) across DTC Retail channels
Adjust assortment dynamically based on sell-through trends and consumer response
Identify key winners and risks, and drive timely actions (chase, exit, rebalance)
Continuously optimize full-price sell-through and markdown efficiency to protect profitability
Proactively identify slow-moving products and structural risks
Define and lead discount strategy and markdown actions to clear inventory while protecting brand value
Align closely with CM / Sales / Planning teams on execution of promotion and liquidation plans
Ensure healthy lifecycle management across full-price and markdown phases
Act as the key bridge between Finance, Merchandising, Planning, Sales, and Marketing
Ensure end-to-end alignment from assortment strategy to sales execution
Provide actionable inputs to Marketing/VM for storytelling and campaign focus
About the role
This role is responsible for pre-season assortment and in-season sales performance management for DTC Retail channels (DTC FP & DTC Outlet):
Responsibilities
• Own channel-specific assortment strategy and product mix, including exclusive styles and key looks by store tier
• Maximize in-season performance and product gross margin through active monitoring, assortment optimization, and cross-functional action on risks and opportunities
30% DTC Retail Channel Strategy, Assortment Ownership, and Merchandising Execution
• Provide DTC retail channel-specific insights (consumer trends, performance, competition) to shape merchandising buying strategy
• Own assortment planning and product mix by DTC retail channel, ensuring clear architecture across category, price ladder, and lifecycle
• Define channel-exclusive styles and key items to support differentiation and brand heat
• Develop key looks (head-to-toe outfits) by store tier to elevate product storytelling and retail execution
• Translate China range into commercially viable assortment for DTC Retail channel
• Own discount planning, ensuring alignment with sell-through and inventory strategy
• Drive gross margin (GM) and profit management, balancing full-price sell-through, markdown strategy, and brand positioning
• Ensure alignment between assortment decisions, pricing strategy, discount plan, and financial targets
50%
In-season Performance & Agile Optimization
• Monitor in-season product performance (sell-through, margin, weeks of supply) across DTC Retail channels
• Adjust assortment dynamically based on sell-through trends and consumer response
• Identify key winners and risks, and drive timely actions (chase, exit, rebalance)
• Continuously optimize full-price sell-through and markdown efficiency to protect profitability
• Proactively identify slow-moving products and structural risks
• Define and lead discount strategy and markdown actions to clear inventory while protecting brand value
• Align closely with CM / Sales / Planning teams on execution of promotion and liquidation plans
• Ensure healthy lifecycle management across full-price and markdown phases
20% Cross-functional Collaboration
• Act as the key bridge between Finance, Merchandising, Planning, Sales, and Marketing
• Ensure end-to-end alignment from assortment strategy to sales execution
• Provide actionable inputs to:
•
Marketing/VM → storytelling and campaign focus