At a glanceSummarised by Seekless from the posting.
Must have7
Previous experience in B2B digital marketing, content marketing, or demand generation roles
Hands-on experience with Pardot, HubSpot, Marketo, or similar CRM/marketing automation platforms
Strong understanding of lead generation, campaign performance metrics, audience segmentation, and email marketing best practices
Familiarity with LinkedIn Campaign Manager, Google Analytics, SEO/SEM tools, and digital reporting platforms
Strong written communication and content coordination skills, particularly for professional or executive audiences
Highly organised with strong stakeholder management and project coordination abilities
Comfortable working independently within remote and globally distributed teams
Nice to have2
Experience within financial media, conferences, awards, fintech, SaaS, enterprise technology, or professional services environments
Experience supporting webinars, conferences, awards programmes, or enterprise events
Eligibility1
Singapore-based
Skills
Pardot
HubSpot
Marketo
LinkedIn Campaign Manager
Google Analytics
SEO/SEM
CRM
Marketing Automation
About the role
Hire Digital is seeking a Digital Marketing Lead with experience across B2B marketing, conferences, awards, webinars, or financial media environments. Candidates with backgrounds in banking, fintech, financial services, or enterprise-focused media and events organisations will be highly preferred.
This role will support multi-channel digital marketing campaigns targeting senior audiences in banking, fintech, and financial services across APAC, the Middle East, Africa, Europe, and other international markets.
Requirements
Responsibilities
•
Execute multi-channel digital marketing campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards, and conference initiatives.
•
Support demand generation, audience growth, and lead nurturing campaigns targeting banking and fintech decision-makers.
•
Manage CRM and marketing automation workflows using Pardot or similar platforms, including segmentation, EDM campaigns, and campaign tracking.
•
Collaborate closely with commercial, editorial, research, and events teams to support marketing initiatives across conferences, awards, subscriptions, and thought leadership campaigns.
•
Support webinar, virtual event, and conference promotion activities across international markets.
•
Assist with content marketing initiatives, including reports, whitepapers, newsletters, landing pages, and campaign assets.
•
Monitor campaign performance, track KPIs, and provide reporting and optimisation insights.
•
Support LinkedIn paid campaigns, lead generation initiatives, and digital audience engagement strategies.
•
Coordinate campaign execution timelines across multiple stakeholders and regional teams.
Requirements
•
Previous experience in B2B digital marketing, content marketing, or demand generation roles.
•
Experience within financial media, conferences, awards, fintech, SaaS, enterprise technology, or professional services environments preferred.
•
Hands-on experience with Pardot, HubSpot, Marketo, or similar CRM/marketing automation platforms.
•
Strong understanding of lead generation, campaign performance metrics, audience segmentation, and email marketing best practices.
•
Experience supporting webinars, conferences, awards programmes, or enterprise events is highly preferred.
•
Familiarity with LinkedIn Campaign Manager, Google Analytics, SEO/SEM tools, and digital reporting platforms.
•
Strong written communication and content coordination skills, particularly for professional or executive audiences.
•
Highly organised with strong stakeholder management and project coordination abilities.
•
Comfortable working independently within remote and globally distributed teams.