Having launched the Million Pound House Draw in 2020, one of the UK’s fastest ever growing products that to date has raised over £150M for charity, Omaze is preparing to build and launch our next big thing. Designed to take our playbook of dream property prizes to new audiences we are seeking a talented and hungry marketeer to help us make it all happen.
Alongside the General Manager you will shape the new proposition and the strategy to bring it to a new audience — defining that audience, positioning the brand and running the creative platform, launching the proposition, and creating a sustainable engine for both brand and commercial growth.
This is a rare opportunity to take something from zero to one and then build the operating rhythm that allows it to grow. You’ll start by developing a deep understanding of the customer, defining our positioning and go-to-market strategy, and leading the launch. From there, you’ll own the marketing approach for a regular cadence of new campaigns, using customer insight, brand signals and performance data to improve the proposition each time.
You won’t have a large dedicated marketing team around you. Instead, you’ll need to roll your sleeves up and get it all done, with support from specialists inside and outside of Omaze — including Creative, Performance Marketing, CRM, Brand, PR, Analytics and Product — bringing it all together, delivering a clear strategy and executing brilliantly.
This role is ideal for someone who combines strong consumer marketing instincts, brand and creative judgement, commercial thinking and hands-on execution.