• Define and document a comprehensive GTM and commercialization strategy for BIN Lookup, Transaction Notifications, and other emerging Open Finance and adjacent services — including key distribution channels, customer segments, and top target customers in each segment and market.
• Identify, evaluate, and execute bundling and commercialization synergies across other Open Finance products and Mastercard Services.
• Develop pricing strategies for each solution and for bundled offers, secure approvals from internal stakeholders, and coordinate implementation with the relevant teams.
• Build financial models for addressable market size, revenue potential, and business cases across products and initiatives.
• Design and produce clear, compelling foundational sales materials and sales enablement tools.
• Deliver product training for the Open Finance Sales teams, CSMs, and Account Managers.
• Partner with Marketing and Communications on launch announcements and campaigns that build customer awareness and demand.
• Partner with Mastercard consulting practice leads to design value-added services that complement each solution.
• Test value propositions, desirability, and feasibility with customers; gather and analyze feedback to validate assumptions and refine product design with each solution’s product leads.
• Engage external stakeholders to ensure our solutions meet market needs, and channel product-requirement feedback from sales teams and customers to product leads to inform feature prioritization and continuous improvement.
• Support customer conversations and sales engagements post-launch as needed.
• Work closely with Product, Sales, Marketing, and other cross-functional teams to execute the GTM plan.
• Support a variety of strategic projects and provide operational and analytical support for product and commercialization initiatives across the Americas.