◆ Manages Buyer Indifference
Uses comprehensive knowledge and skills to act independently while guiding and training others to acknowledge and ask questions to understand the circumstances surrounding client indifference.
Uses comprehensive knowledge and skills to act independently while guiding and training others to acknowledge a client’s indifference and gain agreement from the client to discover the root causes of resistance.
◆ Understands Customer Needs
Uses comprehensive knowledge and skills to act independently while guiding and training others to articulate the customer needs in the customer’s business language and business context.
◆ Understands Issues/Motivations
Uses comprehensive knowledge and skills to act independently while guiding and training others to quickly identify and accurately articulate why a client does or does not want a change based on their business objectives and challenges.
Applies comprehensive knowledge to act independently while providing guidance and training to others on using clear and effective verbal communications skills to express ideas, request actions and formulate plans or policies.
◆ Customer-Focused Approach
Works without supervision and provides technical guidance when required to orient the seller’s organization around delivering to the key needs of their customers.
◆ Initiates Compelling Sales Conversations
Works without supervision and provides technical guidance when required to propose a mutually agreed-upon agenda to start sales conversations that offer value to the client.
◆ Knows the Buying Influences
Works without supervision and provides technical guidance when required to accurately identify and understand the key buying influences pertaining to an opportunity.
◆ Understands Buying Influencer Needs
Works without supervision and provides technical guidance when required to quickly and accurately define the needs of the key buying influencers.
◆ Maintains the Relationship
Uses comprehensive knowledge and skills to act independently while guiding and training others to continuously provide effective solutions and value to the client’s organization.
◆ Navigates Customer Challenges
Works at an advanced level to navigate conversations in which the customer is frustrated or unhappy with the organization. Typically works independently and provides guidance.
◆ Strengthens Customer Connections
Works at an advanced level to connect with customers to strengthen the relationship, meeting personal needs through positive customer experiences. Typically works independently and provides guidance.
Works without supervision and provides technical guidance when required to quickly and effectively establish trust within the buying centers in the client’s organization.
Works without supervision and provides technical guidance when required to explore the depth and breadth of a problem, draw out the implications of not changing, and help clients self-discover and articulate the value of a solution.
◆ Questions Strategically
Works without supervision and provides technical guidance when required to uncover clients’ explicit needs and/or unforeseen opportunities and challenges.
◆ Account/Client Management
Uses comprehensive knowledge and skills to act independently while guiding and training others on managing client accounts in a way that provides benefits both for the organization and its clients.
Uses comprehensive knowledge and skills to act independently while guiding and training others to grow the value of the account through cross-sell and up-sell opportunities.
◆ Planning and Organizing
Uses comprehensive knowledge and skills to work independently while providing guidance and training to others on planning, organizing, prioritizing and overseeing activities to efficiently meet business objectives.
◆ Strategic Planning and Analysis
Uses comprehensive knowledge and skills to act independently while guiding and training others to help the client prioritize their business objectives and challenges.
◆ Understands the Buying Process
Uses comprehensive knowledge and skills to act independently while guiding and training others to align the client’s sales process with their organization’s sales process, including the key influencers/sales team members when appropriate.