Social Media Specialist
LocationVancouver, British Columbia, Canada
Typepart-time
SeniorityLead
DepartmentHire Digital
Company size501–1,000 people
PostedJul 7, 2026 · 3mo ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results
Strong short-form video skills across ideation, filming direction, and editing
Solid graphic design, caption, and copywriting ability
Track record building personal or founder-led brands, including rebrands
Strong eye for premium, aspirational aesthetics
Ability to make educational or complex topics simple and engaging
Focus on organic, community and referral-led growth rather than paid or ads-led tactics
Flexible, proactive, and collaborative, able to take direction and run with it without being rigid
Finance or insurance familiarity is a plus
EST working hours
About the role
We are seeking a Freelance Social Media Specialist to to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram.
This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client’s ideas and turn them into polished content, and build a premium, education-first presence from the ground up.
About the Client
The client is a life insurance agent focused on family and union-member benefits. The positioning is deliberately exclusive and premium, closer to an invite-only, members-only community than a mass-market page: education-first and trust-led. The objective is to establish a credible, high-end profile that attracts the right audience organically and turns inbound interest into referrals.
Responsibilities
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Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up.
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Define content pillars, positioning, and a consistent posting cadence.
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Turn the client’s ideas into polished short-form content.
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Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy.
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Lead the personal rebrand and establish a cohesive, premium, education-first identity.
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Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way.
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Grow the accounts organically to drive inbound interest, community, and referrals.
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Track engagement, report on performance, and continuously refine the approach.
Requirements
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Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results.
•
Strong short-form video skills across ideation, filming direction, and editing.
•
Solid graphic design, caption, and copywriting ability.
•
A track record building personal or founder-led brands, including rebrands.
•
A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate.
•
Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus.
•
Focus on organic, community and referral-led growth rather than paid or ads-led tactics.
•
Flexible, proactive, and collaborative, able to take direction and run with it without being rigid.
•
EST working hours.