• Creating revenue business plan across portfolio, defining the pricing strategy along with the Channel PRS Head for the channel/cluster basis organization objectives, budget for the year, market scenario, competition, etc. in order to ensure the sales organization achieves overall revenue target.
• Driving the channel pricing agenda - setting benchmarks, providing inputs and sign-offs on deals, and participating in deal negotiations as and when required
• Build client wise strategy/ deal structuring for the channel which includes creating and recommending client pricing options for individual client deals, building monthly client packages including decisions on what time bands to allocate to each client based on what works for their target segments and track deviations in delivery
• Build sponsor packages for impact shows and ensure maximum monetization for each property on the channel
• Build band wise revenue budget, show and property wise pricing including determination of sponsor packages
• Create and maintain strategies based on key genres to help understand the genre behavior, trends, movements etc. that may have impact on business.
• Building bottom-up revenue plans for the fiscal, quarter & month
• Tracking performance vs. annual plan, revising forecasts etc.
• Developing insights into the genre & channel deliveries to develop customized pitches for clients
• Creating & implementing trade marketing agenda for the channel – Mailers, On Air promos, Trade events etc.
• Define a measurement process to ensure that client and agency are aligned on key performance metrics, establishing realistic business goals, and providing frontline support through reporting and analytics
• Impact landscape sizing of a particular genre – understand the kind of impact properties across channels, changes and evolutions compared to the previous year and deeper understanding of the advertisers who buy impact
• Engage with sales teams for ensuring revenue rationalization by forecasting projections/trends for a healthy business and designing attractive packages for the sales team to take to the market, conducting roadshows. Prepare the sales team so they can handle queries from clients and media planners/buyers with confidence.
• Supporting ad sales team with operational tasks on rate cards, internal deal approvals, client sales proposals etc.
• Liaise with the Programming teams and build a thorough understanding of the channel objectives and performance in order to identify monetization opportunities, as also provide market / sales feedback in relation to channel properties
• Work collaboratively across Sales and Ops to ensure seamless delivery on deals from a client perspective, as well as inventory optimization and revenue maximization from a business perspective
• Helps building client dockets to understand the advertising patterns for key advertisers versus competition genre wise, channel wise, brand wise, market wise and make recommendations basis the same to improve the efficiency of clients’ buys