The Mission and the Hard Part
Dentistry is a MANY BILLION DOLLAR industry whose marketing all looks the same. Stock smiles, blue gradients, a dentist pointing at an X-ray. The people we need to reach, dental practice owners and Dental Service Organization executives, have learned to scroll past it in under a second. We want you to make the first dental content they stop for.
You’ll help set the creative vision for everything that carries Overjet’s name: the look, the voice, the bar. Then you’ll make the flagship work yourself, script to storyboard to final cut, directing AI video in Runway, Higgsfield, and whatever ships next. Then you’ll build a bench of freelance creators who can do it with you.
The audience is skeptical of AI, already makes decent content of its own, and will punish anything that looks AI-sloppy or clinically incorrect. You’re building the function and the standard at the same time, and you’ll have to defend your point of view to leadership while the performance data checks your work.
If that sounds like the job you’ve been waiting for, keep reading. If you want a big team and a mature system to apply, this isn’t it.