The Marketing Solutions business, part of the Commerce and Marketing Group of the Rakuten Group, offers comprehensive and unique solutions that leverage the transaction data held by the Rakuten Ecosystem and the technology of the Rakuten Group. These solutions enable companies to maximize the power of digital marketing and accelerate their business growth.
In the Alliance Strategy Department, we are responsible for new business development in the marketing solutions business through collaboration with internal and external stakeholders.
Recently, we have been working with the product development team to plan services and drive sales, enabling external use of Rakuten’s internal assets in the form of platforms and tools.
For example, by offering core assets such as IDs and points as a white-label PaaS, we help companies with large membership bases domestically and internationally build ecosystems similar to Rakuten’s.
Additionally, as a new initiative, we are planning a project to link Rakuten data with terrestrial TV advertising platforms.
We are designing and operating a service that uses Rakuten’s unique segment attributes-centered on purchase data-and purchase lift to plan and evaluate terrestrial TV advertising, which has traditionally relied on basic demographic attributes and viewership ratings.