The Social Media Director leads the University of New Hampshire’s flagship social media presence while also building an engaging, authentic digital voice for the Office of the President. Reporting to the Executive Director of Content Marketing, the role is split approximately equally between Central Marketing and the President’s Office, with responsibility for developing and executing social media strategy for the university’s primary brand channels and growing the president’s online presence through strategic storytelling, content creation, and brand building.
The position provides strategic leadership across social media, including platform strategy, content planning and execution, event coverage, analytics and optimization, brand standards, and best practices. The Social Media Director serves as the university’s social media subject matter expert and works closely with senior leaders, campus communicators, writers, designers, photographers, videographers, marketers, campus partners, and student workers to advance institutional priorities, enrollment goals, audience engagement, and presidential visibility.