The purpose of this role is to lead and manage the implementation and execution of Paid Search campaigns and strategies and the day-to-day communication with clients to help achieve their goals.
Job Description:
Responsibilities
Key responsibilities:
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Develops account strategy in partnership with client and is accountable for the execution of strategy and achievement of KPIs.
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Responsible for the operational success of accounts, ensures deliverables are met on time and on budget.
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Owns and manages the client strategy and plans key campaign efficiencies.
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Manages all day-to-day efforts and is the primary day-to-day voice to the client.
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Plans accounts and growth opportunities, working closely with leader.
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Builds strong relationships across Client and media team.
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Strong time management skills and team management experience are required.
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Advanced proficiency in Excel data processing, including complex formulas, pivot tables, and data visualization.
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Proficient in WeChat Search and traditional search engine optimization methodologies.
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Client services must be ROI-driven, with the ability to provide actionable recommendations for optimizing the post-click conversion funnel of clients’ websites.
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Candidates with luxury industry service experience are preferred.