Develop and implement communication plans tailored to clients’ e-commerce goals and target audiences.
•
Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies.
•
Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.
Short Video Production:
•
Conceptualize, script, and coordinate to produce short videos that showcase our clients’ products and services.
•
Collaborate with the creative team to ensure the video content is aligned with the client’s brand and product offerings.
•
Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions.
Live Streaming Marketing:
•
Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client’s target audiences in real-time.
•
Monitor live streams and media plan (if any) to optimize product visibility and conversion rates.
•
Analyze live streaming performance data and adjust strategies for maximum ROI.
Influencer and Affiliate Management:
•
Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for our e-commerce clients.
•
Identify and establish relationships with influential figures in e-commerce platforms and social platforms.
•
Coordinate with influencer and affiliate partners to promote our clients’ campaigns effectively.
Reports
•
Track and report weekly or monthly on all activities, in all metrics including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness.
Key Requirements:
•
Bachelor’s degree in communications, marketing, public relations, or a related field
•
1-2 years of experience in a direct field related to communication planning and strategy for e-commerce brands or companies.
•
Deep understanding of e-commerce platforms and their trends. Tiktok is preferable.
•
Strong analytical mindset with the ability to leverage data for decision-making.
•
Strong understanding of marketing communication theory and principles.
•
Ability to think strategically and creatively.
•
Excellent written and verbal communication skills.
•
A self-starting attitude – the ability to work independently and take initiatives
•
Ability to manage multiple projects simultaneously
•
Good command of MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD