Essential Duties & Responsibilities:
· Lead the creation and execution of all content including but not limited to multimedia audio/video, static graphics, motion graphics, podcasts/audio, live streams, etc. across multiple digital platforms
· Collaborate closely with media and marketing teams and sponsors to create custom content that delivers on all stakeholders’ voice, tone, and brand objectives.
· Create and continue to evolve best practices across creative, production, distribution and athlete relations and communications.
· Generate ideas for brand integration video series for local and national sales and attend client pitches and productions, as needed.
· Build trust with athletes and set them up for success across all executions.
· Assist in the production of Learfield live-action shoots and other revenue-driving social activations as needed within the local sports property.
· Contribute to research, pre-production, production, post-production, distribution, and analysis for all proactive and reactive content executed by Learfield Studios.
· Act as a liaison between the content team, Learfield local sales teams and national sales.
· Utilize data, creative insights and current trends to develop Learfield Studios content strategy.
· Serve as an on-site resource for athletes and share best practices across content creation.
· Create pre-sale content presentations including estimated performance, distribution strategy, and creative synopsis.
· Track, analyze, and evaluate performance of all campaigns to create and present recaps to partners, sales, and leadership.
· Ability to lead distribution kick-off calls, formulate full distribution plans and manage distribution through end of series, including recapping performance and communicating insights to stakeholders.