Own our demand generation strategy with one goal in mind: generate high-quality enterprise pipeline.
Build quarterly campaign plans across paid, email, events, ABM, content, and product launches while constantly improving efficiency and conversion rates.
Build Our Marketing Engine
Own HubSpot and marketing automation.
Create scalable lifecycle programs, lead routing, lead scoring, nurture campaigns, attribution models, dashboards, and reporting infrastructure that gives the entire company visibility into marketing performance.
Manage and optimize our paid programs across LinkedIn, Google, Meta, retargeting, and emerging channels.
Constantly test messaging, audiences, creative, and landing pages to improve ROI.
Drive Account-Based Marketing
Partner closely with Sales to build campaigns targeting high-value enterprise accounts.
Coordinate personalized campaigns across advertising, outbound, events, gifting, and content.
Build dashboards that track campaign performance, pipeline creation, CAC, conversion rates, attribution, and marketing efficiency.
Identify what’s working, eliminate what’s not, and continuously improve performance.
Improve every stage of the buyer journey—from first website visit through closed-won.
Experiment with landing pages, lifecycle campaigns, nurture sequences, product demos, and conversion optimization.
Work closely with Brand, Content, Product Marketing, Growth, Events, Sales, and RevOps to ensure every marketing initiative contributes to pipeline.