Integrated Ecosystem Strategy & Orchestration
· Connect social media and content experience strategies across search, AI-enabled discovery, social platforms, and digital research journeys.
· Identify ecosystem opportunities that strengthen visibility, relevance, consideration, trust, and business growth.
· Translate changes in client behavior, technology, platforms, and discovery patterns into enterprise recommendations and priorities.
· Align cross-functional stakeholders around shared roadmaps, decision rights, capabilities, and outcomes.
· Help ensure social media, content, and influencer and creator marketing investments operate as an integrated growth ecosystem rather than separate disciplines or channels.
Social Media & Content Ecosystem Enablement
· Work with the senior leader of Social Media to advance the capabilities and infrastructure supporting the social ecosystem.
· Work with the senior leader of Content Experiences to enable connected planning, publishing, distribution, optimization, reuse, maintenance, and retirement of content.
· Work with the Influencer/Creator Marketing Manager to connect the always-on creator content ecosystem to broader planning, distribution, paid media, measurement, technology, governance, and optimization capabilities.
· Improve coordination across organic and paid social, influencer and creator marketing, executive programs, teammate advocacy, community engagement, social listening, content experiences, and reputation management.
· Establish scalable standards and workflows that improve quality, consistency, accessibility, efficiency, and brand alignment across the ecosystem.
· Drive adoption of shared capabilities and ways of working across internal teams and external partners.
Measurement, Intelligence & Optimization
· Develop shared KPIs and measurement frameworks for discoverability, reach, engagement, consideration, conversion, content effectiveness, and ecosystem performance.
· Integrate analytics, social listening, audience intelligence, search insights, creator performance, and other performance data to guide strategy and investment decisions.
· Deliver executive dashboards and actionable recommendations that demonstrate enterprise value and identify optimization opportunities.
· Translate emerging issues, client needs, cultural trends, reputational signals, and discovery behavior into coordinated action.
· Establish a continuous improvement model that applies insights and performance results across the ecosystem.
Agency, Platform & Technology Management
· Coordinate agency, platform, technology, and vendor relationships that support the social media, content experience, and influencer and creator marketing ecosystem.
· Set expectations and drive partner accountability, innovation, performance, scalability, and continuous improvement.
· Evaluate solutions that improve discovery, engagement, measurement, workflow efficiency, governance, and enterprise value.
· Partner with Procurement, Legal, Risk, and other stakeholders on selection, contracting, oversight, and performance management.
· Support the effective integration and adoption of platforms and tools across enterprise teams.
Operational Excellence, Governance & Risk
· Own and maintain enterprise social media and content policies, procedures, standards, controls, guidelines, and supporting documentation.
· Ensure influencer and creator marketing is incorporated into applicable policies, procedures, review processes, disclosure requirements, controls, escalation protocols, and governance standards.
· Develop practical operating models, workflows, playbooks, training, and adoption resources that enable consistent enterprise execution.
· Partner with Legal, Compliance, Risk, Information Security, Brand, and Communications on regulatory, legal, privacy, operational, reputational, and platform considerations.
· Support approval processes, access management, crisis response, retention, recordkeeping, audits, risk assessments, issue management, and remediation.
· Balance innovation and business enablement with sound judgment, brand protection, and responsible risk management.