🎯 Own marketing for the Say It With A Condom Shopify store, end-to-end
📊 Run SEO (including programmatic SEO) to recover top Google rankings📧 Plan and execute outbound email campaigns to health organizations, HIV groups, and college campuses (women’s health centers, sex centers)
📅 Build a marketing calendar around key dates - Pride (June), National HIV Testing Day, Sexual Assault Awareness Month, National Condom Week, World AIDS Day - and create campaigns around them
💡 Brief the creative director (once hired) on new condom designs tied to events and current news, using AI tools to rapidly generate concepts
💻 List new products on Shopify and manage the store day-to-day (light touch — no custom theme work)
🤝 Manage relationships with existing external contractors (PPC team, SEO, PR)
📦 Identify and add a small number of complementary products (harm reduction supplies, safer-sex kits)
📞 Look for PR and media angles and pitch ideas when news cycles create opportunities