Roles and Responsibilities:
Strategic Growth Leadership: Define and own the full-funnel marketing strategy, taking accountability for digital and offline acquisition, customer retention, and delivering channel performance and growth.
Go-to-Market (GTM) Strategy: Develop and execute scalable GTM frameworks including core messaging, communication mix, directing end-to-end campaigns that ensure clear market differentiation and alignment with broader business and commercial objectives.
Brand Identity & Localization: Co-create and scale distinctive B2C digital brand. Adapt the brand narrative, positioning, personality, and tone of voice to ensure deep local relevance across universal brand identity.
Media & Channel Optimization: Oversee media planning and creative execution across performance digital, social, influencer network, content marketing and Above-The-Line (ATL) channels. Optimization allocations to maximize reach, cost efficiency, and ROI across targeted customer segments.
Commercial & Performance Accountability: Establish, track and optimize core marketing KPIs, including CAC, CPA, customer engagement, and revenue contribution, to directly support the business’s financial targets.
Cross Functional Collaboration: Partner closely with the Product, Design and Commercial teams to ensure that marketing initiatives integrate with the latest product roadmap, pricing strategies and real-time customer insights.
Functional Leadership & Capability Building: Build, mentor, and lead a high-performing regional marketing team that fosters a data-driven, agile and continuous improvement culture.