The Principal Advisor serves as a strategic partner to the Senior Director, Marketing Business Center, and a trusted advisor to the Chief Marketing & Brand Officer and senior marketing leaders. Operating at the center of the organization’s most important priorities, this role helps shape and communicate the strategic direction of the Marketing Division while driving critical initiatives that advance organizational goals.
This position is responsible for translating complex business challenges, strategies, and data into clear, compelling narratives that inform decision-making, align stakeholders, and inspire action. A key aspect of the role is the ability to visualize strategy and create executive-level communications that bring ideas to life through impactful storytelling, business narrative development, and presentation design.
The Principal Advisor leads high-priority strategic projects on behalf of marketing leadership, provides thought partnership on emerging opportunities, and business challenges, and supports enterprise-level planning and execution. The role also serves as a steward of marketing intelligence, synthesizing industry trends, organizational insights, and competitive perspectives into actionable recommendations that strengthen strategic decision-making. Examples of projects include helping manage our Digital Innovation Advisory Council (DIAC) and leading the bi-monthly Marketing Review with the CEO and key executive leaders and developing Board-level communication and presentations.
In addition, the Principal Advisor helps advance the capabilities of the marketing organization by supporting leadership communications, strategic planning processes, and educational initiatives that build marketing/communications/creative acumen, strengthen organizational alignment, and elevate the effectiveness of the division.
Success in this role requires exceptional strategic thinking, executive presence, communication expertise, business storytelling, and the ability to influence across all levels of the organization. The ideal candidate is equally comfortable serving as a trusted advisor, strategic problem solver, project leader, and architect of the narratives that shape how the organization understands and advances its most important work.