Director, Content Marketing
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Before you apply
LocationToronto, ON
Work modehybrid
Typefull-time
SeniorityDirector
Experience7–10 yrs
DepartmentMarketing:, Marketing
Company size501–1,000 people
PostedAug 7, 2026 · 3mo ago
Verified live3h ago
At a glanceSummarised by Seekless from the posting.
Bachelor's degree
7-10 years of B2B content marketing or content strategy experience
3+ years leading content strategy or managing writers and agencies
Experience managing external agencies or freelance contributors, including contract oversight and quality governance
Strategic Content Leadership: Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomes
SEO & AEO/GEO Fluency: Strong grounding in SEO, plus working knowledge of emerging AEO/GEO practices for LLM-driven content discovery
Cross-Functional Collaboration: Comfortable shaping the work of an adjacent team (Social) without a reporting line into it
Leadership & Team Development: Ability to manage and grow a direct report, plus manage external agency relationships
Editorial Craft: Excellent writing and editing skills across executive-level and technical B2B content
AI-Assisted Workflow Governance: Experience building or governing AI-assisted content workflows with strong human editorial judgment
Measurement & Analytics: Ability to build a content measurement framework connecting content to pipeline and MQA influence
Excellent Communication: Strong verbal, written, and presentation skills for leadership readouts and cross-functional alignment
Master's in Marketing, Communications, or a related field
Experience building or scaling a content function from the ground up, including AEO/GEO content strategy for LLM-driven discovery
Travel Flexibility: Willingness to travel occasionally (0-10%) for team, agency, or company events
Skills
ChatGPT
Perplexity
Gemini
What you’ll do:
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Content Strategy & Editorial Leadership:
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Own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership, aligned to active GTM campaigns and Emburse’s Expense Intelligence brand narrative.
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Own content-to-campaign mapping, targeting 80–90%+ of content tied to active GTM campaigns rather than produced in isolation.
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Cross-Functional Collaboration & Stakeholder Engagement:
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Maintain a standing collaboration cadence with the Social/Demand Gen team so content strategy directly informs social content and campaign amplification, without owning social execution.
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Partner with PR & AR, Product Marketing, and Demand Gen to ensure content has advance visibility into campaigns, launches, and announcements.
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Team & Agency Management:
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Manage and develop the Content Writer, providing editorial direction, review, and craft coaching.
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Manage agency and contractor relationships supporting content production, including briefing, governance, and quality control.
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Oversee AI-assisted drafting workflows, keeping human editorial judgment firmly in the loop.
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Search, AI Visibility & Measurement:
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Own the AEO/GEO content strategy, structuring content for LLM-driven discovery (ChatGPT, Perplexity, Gemini) alongside traditional SEO.
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Build and maintain a content measurement framework connecting performance to pipeline and MQA influence, not just traffic or engagement.
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Deliver a quarterly content strategy and performance readout to Brand Marketing leadership.
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Multimedia & Brand Integration:
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Collaborate with the Multimedia Creator to integrate video into the content strategy, including case studies, testimonials, and explainer content.
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Ensure all content reflects Emburse’s brand voice and messaging framework across every format and channel.
What we’re looking for:
Education:
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Required: Bachelor’s degree
•
Preferred: Master’s in Marketing, Communications, or a related field
Experience:
•
Required: 7-10 years of proven experience in B2B content marketing or content strategy, ideally in SaaS, fintech, or financial services, including 3+ years leading content strategy or managing writers and agencies.
•
Preferred: Experience building or scaling a content function from the ground up, including AEO/GEO content strategy for LLM-driven discovery.
•
Experience managing external agencies or freelance contributors, including contract oversight and quality governance.
Additional Eligibility Qualifications
Required Skills:
•
Strategic Content Leadership: Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomes.
•
SEO & AEO/GEO Fluency: Strong grounding in SEO, plus working knowledge of emerging AEO/GEO practices for LLM-driven content discovery.
•
Cross-Functional Collaboration: Comfortable shaping the work of an adjacent team (Social) without a reporting line into it.
•
Leadership & Team Development: Ability to manage and grow a direct report, plus manage external agency relationships.
•
Editorial Craft: Excellent writing and editing skills across executive-level and technical B2B content.
•
AI-Assisted Workflow Governance: Experience building or governing AI-assisted content workflows with strong human editorial judgment.
•
Measurement & Analytics: Ability to build a content measurement framework connecting content to pipeline and MQA influence.
•
Excellent Communication: Strong verbal, written, and presentation skills for leadership readouts and cross-functional alignment.
•
Travel Flexibility: Willingness to travel occasionally (0-10%) for team, agency, or company events.