Marketing Manager
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Before you apply
Salary$107k – $120k
LocationMarietta, GA, US
Work modeon-site
Typefull-time
SeniorityMid
DepartmentMarketing/Public Relations
Company size501–1,000 people
PostedOct 6, 2026 · 1mo ago
Verified live2d ago
At a glanceSummarised by Seekless from the posting.
Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent professional experience
Experience in local marketing, field marketing, community engagement, event marketing, customer experience, reputation management, or a related discipline
Demonstrated ability to build relationships and represent a brand professionally in the community
Experience creating or capturing engaging organic social media content
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
Excellent written and verbal communication skills
Strong relationship-building skills with field leaders, operations teams, vendors, community partners, and internal stakeholders
Proficiency with Microsoft Office 365, including Excel, PowerPoint, Outlook, Teams, and SharePoint
Ability to learn and effectively use business systems, marketing platforms, customer feedback tools, and reporting systems
Strong attention to detail, follow-through, and ability to work independently
Business-minded approach with the ability to evaluate information, recognize opportunities, and recommend practical action
Valid driver's license and acceptable driving record
Experience in home services, HVAC, plumbing, electrical, drain, retail, franchise, field services, or a multi-location environment
Experience working directly with operations or field leadership
Experience managing community partnerships, sponsorships, events, or grassroots marketing
Experience with customer lifecycle marketing, retention, membership, loyalty, or reactivation initiatives
Familiarity with Google Reviews, NPS, customer satisfaction programs, and reputation management
Experience using CRM, customer, operational, or business intelligence dashboards
Experience working with agencies, vendors, community organizations, and sponsorship partners
Photography and video experience, including capturing field content and producing engaging marketing assets
Understanding of local market competition and consumer behavior
Ability to work occasional evenings and weekends for community events, sponsorships, and local activations
Ability to lift up to 25 pounds and stand/walk for extended periods during events and activations
Skills
Microsoft Office 365
Excel
PowerPoint
Outlook
Teams
SharePoint
ServiceTitan
CRM
Google Reviews
NPS
reporting dashboards
customer insight tools
Benefits
Health insurance
Dental insurance
Vision insurance
401(k)
Life insurance
Short term disability
Long term disability
PTO
Professional development
Overview
The Local Marketing Manager serves as the local marketing and customer experience connection between Coolray Atlanta operations and Wrench Marketing. This role brings the Coolray Atlanta brand to life in the community by activating local marketing strategies, building strategic partnerships, strengthening customer relationships, and identifying opportunities that support growth. THIS IS A IN OFFICE POSITION.
Working closely with operations and Wrench Marketing, the Local Marketing Manager identifies market opportunities, coordinates local activations, supports customer experience initiatives, and provides local insights that help the business improve lead conversion, reputation, retention, membership growth, and revenue.
Success in this role requires more than executing marketing activities. The Local Marketing Manager must understand what is happening in the business, why it matters, and how marketing can help drive the desired outcome.
Wrench centrally manages marketing budget, media, and lead generation, so this role is not responsible for independently building or managing a local media plan. Instead, this person serves as the local marketing business partner, collaborating with Wrench and operations to maximize the value of that investment.
The ideal candidate can analyze the customer journey from lead through conversion and retention, use CRM and performance data to identify gaps, investigate root causes, and help improve customer experience and revenue performance. They should also bring local-market insights back to Wrench to help optimize spend and lead generation.
What’s In It For Me?
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Market Value Compensation - $107,000-120,000/base
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Robust PTO Plan
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Health, Vision and Dental plans for you and your family to choose from
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401K Retirement Plan with company match up to 30%
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Life Insurance, Short-Term and Long-Term Disability
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Special Program Options: FSA, EPA, Legal Services, and Identity Theft
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Continuous Training for your Professional Development
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Working in a dynamic, collaborative, and fun environment
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Coached and supported career growth
Responsibilities
What Will I Do?
Local Marketing & Community Engagement
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Develop and execute local marketing initiatives that increase Coolray Atlanta’s visibility, customer engagement, and market presence.
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Coordinate local promotions, events, sponsorships, community partnerships, grassroots initiatives, and brand activations.
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Build and maintain strong relationships with community organizations, businesses, schools, nonprofits, event organizers, and strategic partners.
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Identify new opportunities to increase brand awareness and establish Coolray Atlanta as a trusted local service provider.
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Represent Coolray Atlanta professionally at community events, sponsorships, networking opportunities, and other market-facing activities.
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Maintain an active understanding of local market trends, competitors, community activity, and customer needs.
Field & Operations Partnership - Partner closely with the General Manager, service line leaders, operations teams, and other local leaders to:
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Understand current business priorities, growth objectives, capacity, and service-line needs.
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Identify local market opportunities and customer experience gaps.
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Recommend local marketing opportunities that support business priorities.
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Identify opportunities to support HVAC, Plumbing, Electrical, Drain, Indoor Air Quality, Generator, and other service lines as appropriate.
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Develop local promotional ideas and communicate recommendations to Wrench Marketing for consideration in the broader marketing calendar.
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Bring customer, community, and market insights back to local leadership and Wrench Marketing.
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Help ensure marketing activity is aligned with operational readiness and the team’s ability to convert demand into revenue.
Partnership with Wrench Marketing - Work collaboratively with Wrench Marketing to:
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Execute approved local marketing strategies and campaigns.
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Develop and distribute local marketing materials, event collateral, promotional items, community assets, and brand activation materials.
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Provide local market insight to help inform marketing strategy, messaging, and campaign priorities.
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Monitor local marketing performance, including lead quality, bookings, revenue impact, and customer response.
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Identify underperforming activities and recommend opportunities to optimize local marketing investments.
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Ensure local activities follow Coolray/Wrench brand standards, approved messaging, compliance requirements, and company guidelines.
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Maintain alignment between local execution and enterprise marketing priorities.
Customer Experience & Reputation
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Monitor customer feedback and identify recurring themes, concerns, and opportunities.
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Partner with operations to identify opportunities to improve the customer journey and overall customer experience.
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Support online reputation management, including Google Review growth, review quality, review generation, and NPS performance.
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Help identify opportunities to turn positive customer experiences into reviews, referrals, testimonials, and local brand advocacy.
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Support initiatives designed to improve customer satisfaction, loyalty, retention, and repeat business.
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Identify opportunities to strengthen relationships with existing customers and increase share of wallet.
Customer Growth & Retention - Support local initiatives that drive:
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Membership growth and engagement.
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Customer reactivation.
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Retention and repeat purchase behavior.
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Cross-selling between service lines.
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Customer loyalty and referrals.
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Increased share of wallet among existing customers.
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Awareness and adoption of new or growing service offerings.
The Local Marketing Manager should continually look for opportunities to answer: “How can we deepen the relationship we already have with this customer?”
Content & Social Media
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Capture and curate authentic local content that showcases the Coolray Atlanta brand.
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Photograph and record appropriate events, community involvement, employee stories, customer moments, partnerships, and local activities.
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Create or provide engaging organic content for appropriate social and marketing channels.
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Identify compelling local stories that can be amplified through Wrench Marketing and broader brand channels.
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Ensure content reflects Coolray Atlanta’s brand standards, culture, people, and community presence.
Qualifications
Do I Have What it Takes?
Required
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Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent professional experience.
•
Experience in local marketing, field marketing, community engagement, event marketing, customer experience, reputation management, or a related discipline.
•
Demonstrated ability to build relationships and represent a brand professionally in the community.
•
Experience creating or capturing engaging organic social media content.
•
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
•
Excellent written and verbal communication skills.
•
Strong relationship-building skills with field leaders, operations teams, vendors, community partners, and internal stakeholders.
•
Proficiency with Microsoft Office 365, including Excel, PowerPoint, Outlook, Teams, and SharePoint.
•
Ability to learn and effectively use business systems, marketing platforms, customer feedback tools, and reporting systems.
•
Strong attention to detail, follow-through, and ability to work independently.
•
Business-minded approach with the ability to evaluate information, recognize opportunities, and recommend practical action.
•
Ability to work occasional evenings and weekends for community events, sponsorships, and local activations.
•
Ability to lift up to 25 pounds and stand/walk for extended periods during events and activations.
•
Valid driver’s license and acceptable driving record.
Preferred Qualifications
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Experience in home services, HVAC, plumbing, electrical, drain, retail, franchise, field services, or a multi-location environment.
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Experience working directly with operations or field leadership.
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Experience managing community partnerships, sponsorships, events, or grassroots marketing.
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Experience with customer lifecycle marketing, retention, membership, loyalty, or reactivation initiatives.
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Familiarity with Google Reviews, NPS, customer satisfaction programs, and reputation management.
•
Experience using CRM, customer, operational, or business intelligence dashboards.
•
Experience working with agencies, vendors, community organizations, and sponsorship partners.
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Photography and video experience, including capturing field content and producing engaging marketing assets.
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Understanding of local market competition and consumer behavior.
Relevant Systems & Tools
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ServiceTitan or similar operational/customer management systems.
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Microsoft Office 365 — Excel, PowerPoint, Outlook, Teams, and SharePoint.
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Approved social media and communication platforms.
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Customer feedback, NPS, and reputation management platforms.
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Local business listing and reputation platforms.
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Marketing calendars, reporting dashboards, CRM, and customer insight tools.
Legal
Wrench Group and its affiliates are proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, genetic information, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Wrench Group and its affiliates comply with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, please contact the company Human Resources office.
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