Marketing Specialist
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Before you apply
LocationBogotá, Bogota, Colombia
Work moderemote
Typefull-time
SeniorityEntry
DepartmentCorporate Functions
Company size201–500 people
PostedNov 3, 2026 · 4d ago
Verified live11h ago
At a glanceSummarised by Seekless from the posting.
Marketing Automation & Campaign Execution
Build, test and manage email campaigns, landing pages, forms and automation workflows in Salesforce Account Engagement (Pardot)
Support end-to-end campaign execution across channels including email, webinars (Zoom), paid programs and content syndication
Ensure all campaigns are properly tagged, tracked and integrated with Salesforce CRM for accurate attribution and reporting
Manage campaign calendars and coordinate asset delivery across internal stakeholders and external vendors
QA campaigns before launch—checking links, form routing, list segmentation and mobile rendering
Data, Reporting & CRM
Track and report on campaign performance metrics including open rates, click-through rates, conversion rates and lead progression through the funnel
Maintain data hygiene across marketing databases — managing list imports, deduplication, segmentation and field standardization
Support lead scoring and nurture program maintenance to improve lead quality and sales handoff
Translation & Localization
Coordinate translation and localization of marketing content including emails, landing pages, social copy and sales collateral across our global footprint
Maintain a localization tracker to manage turnaround times, versioning and approvals across content types
Cross-Functional Collaboration
Partner with Demand Generation, Content, Design and Sales teams to support integrated campaign execution
Serve as a key point of contact for marketing operations requests from internal stakeholders
Document processes and contribute to a library of campaign templates, naming conventions and operational standards
Identify gaps and inefficiencies in current workflows and proactively suggest improvements
Skills
Salesforce
Salesforce Account Engagement (Pardot)
Zoom
CRM
Benefits
Health insurance
Remote stipend
Fitness stipend
Annual bonus
About the role
AppGate is looking for a driven, detail-oriented Marketing Specialist to support global marketing operations and campaign execution. This role reports to our Senior Director of Marketing, and is ideal for someone early in their career with strong growth potential, who enjoys working with marketing technology, data and cross-functional teams.
You’ll help build and optimize marketing campaigns using Salesforce and Account Engagement (Pardot), while also supporting translation and localization efforts to ensure consistency across our global content strategy.
Requirements
Marketing Automation & Campaign Execution
•
Build, test and manage email campaigns, landing pages, forms and automation workflows in Salesforce Account Engagement (Pardot).
•
Support end-to-end campaign execution across channels including email, webinars (Zoom), paid programs and content syndication.
•
Ensure all campaigns are properly tagged, tracked and integrated with Salesforce CRM for accurate attribution and reporting.
•
Manage campaign calendars and coordinate asset delivery across internal stakeholders and external vendors.
•
QA campaigns before launch—checking links, form routing, list segmentation and mobile rendering.
Data, Reporting & CRM
•
Track and report on campaign performance metrics including open rates, click-through rates, conversion rates and lead progression through the funnel.
•
Maintain data hygiene across marketing databases — managing list imports, deduplication, segmentation and field standardization.
•
Support lead scoring and nurture program maintenance to improve lead quality and sales handoff.
Translation & Localization
•
Coordinate translation and localization of marketing content including emails, landing pages, social copy and sales collateral across our global footprint.
•
Maintain a localization tracker to manage turnaround times, versioning and approvals across content types.
Cross-Functional Collaboration
•
Partner with Demand Generation, Content, Design and Sales teams to support integrated campaign execution.
•
Serve as a key point of contact for marketing operations requests from internal stakeholders.
•
Document processes and contribute to a library of campaign templates, naming conventions and operational standards.
Responsibilities
Identify gaps and inefficiencies in current workflows and proactively suggest improvements.
Benefits
Remote work
Health Insurance
Health and environmental festival
Fitness Stipend
E-Learning platform
Annual Bonus
Work From Home Stipend
Seasonal Activities
Get 2gether
and more…
Legal
AppGate is An Equal Opportunity/Affirmative Action Employer and a federal contractor subject to the Rehabilitation Act of 1973 and the Vietnam Era Veterans Readjustment Assistance Act of 1974 as amended, and their corresponding regulations. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class. Further, AppGate is an affirmative action employer committed to taking positive steps to employ, advance in employment and otherwise afford equal employment opportunity to protected veterans and individuals with disabilities. In furtherance of AppGate’s policy regarding affirmative action and equal employment opportunity, AppGate has developed a written affirmative action program. This program is available for review upon request by any applicant or employee during normal business hours by contacting the company’s EEO Coordinator. www.appgate.com/careers
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