(*)The Marketing Department is one of the largest and most diverse departments at emlyon business school, bringing together 30 permanent faculty members from 14 nationalities, with research backgrounds spanning marketing, sociology, psychology, statistics, and management sciences. The department’s research activity is structured around two centers: the Lifestyle Research Centre, which explores evolving consumption practices and lifestyle dynamics, and the MTCI – Marketing, Technology and Customer Insight Research Center, dedicated to the intersections of technology, data, and consumer behavior. Faculty members publish in top-tier journals and engage with key contemporary challenges, including the transformation of marketing practice through artificial intelligence and the development of responsible, positive-impact marketing approaches. Teaching spans all program levels — BBA, Grande École, Masters, and Executive Education — and covers a broad range of topics from consumer behavior and brand strategy to digital marketing, eCRM, and AI-driven decision-making.