You’ll own the engineering that helps people discover Sauna, try it and become customers: the website experiments, tracking, integrations and internal tools behind our growth work.
You’ll work closely with our marketers to choose useful experiments, build them and understand the results. That means understanding the product and its economics well enough to question an idea, propose a better approach and explain the tradeoffs. You’ll take work from a rough brief through production, testing the customer journey and the data it produces.
Marketing owns campaign strategy, media budgets and creative production. You own the technical systems and measurement those decisions depend on. Product owns activation and retention priorities; you’ll partner on instrumentation and experiments that cross into the product.
Get close to the product and map how a customer moves from an ad or landing page through signup, meaningful use and payment. Audit the tracking along that path, agree the event definitions with Growth and Product, and fix the gaps that prevent reliable decisions.
Ship a focused website or funnel experiment with its measurement in place. Establish a baseline the team can inspect, including where attribution is incomplete and how trial and inference costs affect acquisition economics.