Event Strategy & Ownership
· Own the 12-month event calendar – logistics, sponsorships, speaking submissions, and booth strategy.
· Lead planning for our flagship-tier events, including major industry conferences and capstone moments on the calendar.
· Partner with Sales and Marketing leadership to define event goals, target audiences, and success metrics before each event, not just report results after the fact.
· Stay current on industry event trends and formats to keep Volta’s presence fresh and competitive.
· Manage swag, collateral, and booth assets consistent with Volta’s brand guidelines.
Vendor & Partner Management
· Build and manage relationships with venues, event-production vendors, and broader industry partners.
· Own the events budget – vendor negotiation, sponsorship-tier decisions, and cost tracking.
On-Site Execution & Pipeline Impact
· Own on-site execution – staffing, signage, and attendee experience – working directly alongside any contracted event-production support, not delegating it away.
· Convert event presence into real pipeline for our leadership team’s small number of sequenced, high-value conversations – this is a targeted-relationship motion, not a volume one.
· Coordinate executive logistics for speaking engagements – briefing prep, talk-track alignment, and on-site support for our leadership team.
· Own post-event lead capture and handoff for nurture.
· Report event performance, pipeline impact, and ROI back into our broader marketing plan.