Ad Sales Department is a division dedicated to providing Rakuten Group’s “Marketing Solutions” to advertisers.
Specifically, it is a sales organization that addresses advertisers’ challenges by combining:
Rakuten data based on approximately 100 million Rakuten member IDs.
Rakuten media spanning about 70 services.
AI incorporating the latest technology.
Regarding point 1, Rakuten data based on approximately 100 million Rakuten member IDs, we have recently been focusing on expanding not only online but also offline data. We have also started providing targeting and measurement services utilizing “offline purchase data.” This enables us to offer integrated “solutions” that combine online and offline aspects.
Regarding point 2, Rakuten media, which encompasses about 70 services, handles a wide range of “user communications” including not only display advertisements but also email advertisements, sampling advertisements, and direct mail advertisements. This allows for a “multi-faceted approach” to reach appropriate users.
Regarding point 3, in terms of AI, we have recently developed technology to predict “future purchasers” and have commenced offering advertisements based on this. This enables us to improve the effectiveness for advertisers who prioritize performance.
Ad Sales Department will continue to provide “unique” solutions in the digital advertising industry that can only be realized within the Rakuten Group.
As Operation Section, we manage tasks related to advertising placement. Specifically, we have three key roles
1.Review and Estimation Direction: Directing various reviews and estimations linked to the sales process, as well as handling registration tasks.
2.Campaign Management and Creative Direction: Managing the progress of tie-up campaigns and directing creative production.
3.Event Sponsorship Sales Support: Concluding contracts related to sponsorship sales for Rakuten-hosted events, overseeing production progress, and providing event operation follow-up.