Marketing Automation Platform Ownership
· Act as the functional owner and primary business point of contact for the Imagino Marketing Automation platform across Digital Europe.
· Ensure that platform capabilities, processes and ways of working enable Campaign Managers to deliver scalable, high-quality and client-relevant campaigns and journeys.
· Define and maintain functional standards for campaign and journey configuration, testing, documentation, naming conventions, reusable components, business roles and access requirements.
· Maintain a clear view of business needs, platform capabilities, functional dependencies, risks and improvement opportunities, translating them into actionable priorities.
Product Management & Platform Evolution
· Define the Marketing Automation product vision and translate CRM and client experience ambitions into a 12–18-month capability roadmap.
· Own and maintain the product roadmap and backlog, ensuring alignment with CRM strategy, business priorities and client experience objectives.
· Gather, challenge, assess and prioritise needs from Campaign Managers, Client Experience and Marketing teams, considering client value, business impact, strategic alignment and delivery feasibility.
· Lead prioritisation recommendations and navigate cross-division trade-offs, escalating major decisions to the Client Engagement Director, Europe, when required.
· Translate business requirements into clear functional specifications, user stories, acceptance criteria and delivery briefs for Tech teams and external partners.
· Coordinate end-to-end delivery with Platform Tech and relevant stakeholders: from scoping and planning through testing, user acceptance testing, deployment and post-launch follow-up.
· Represent business needs, user feedback and platform priorities in discussions with Imagino and external partners, in close coordination with Platform Tech teams.
Campaign & Journey Enablement
· Define and promote quality standards for campaigns and client journeys, in line with client experience principles, operational best practices and applicable privacy, consent and preference-management requirements.
· Support Campaign Managers in the design and implementation of campaigns, segments, automations and personalised client journeys.
· Provide functional expertise on platform capabilities, client data, targeting logic, journey orchestration, testing and campaign activation.
· Help teams identify the most effective and scalable ways to translate business objectives into automated CRM use cases.
· Partner with Campaign Managers to address complex execution issues and identify opportunities for optimisation.
Quality Assurance & Operational Excellence
· Identify recurring operational issues and pain points across Marketing Automation processes, campaigns and journeys, assessing their impact on the business and the client experience.
· Partner with Platform Tech and relevant teams on root-cause analysis, prioritisation and follow-up of corrective and preventive actions.
· Simplify processes, improve time-to-market and strengthen Campaign Manager autonomy through self-service resources, standardised processes, templates and documentation.
· Drive the continuous improvement of Marketing Automation ways of working.
Cross-Functional Collaboration & Community Building
· Create alignment between business users and technical teams, ensuring a shared understanding of priorities, requirements, constraints and delivery timelines.
· Communicate regularly on roadmap progress, delivery status, risks and dependencies.
· Work closely with CRM Campaign Management, Client Experience, Data and Tech teams to ensure Marketing Automation capabilities support business objectives and internal requirements.
· Deliver onboarding, training and ongoing functional guidance to Campaign Managers and relevant stakeholders.
· Build an engaged internal user community around the platform, encouraging knowledge sharing and the consistent adoption of best practices.