* Manage brand positioning, messaging, and differentiation to target healthcare professionals and patients effectively.
* Lead the development and implementation of promotional materials, campaigns, and programs across various channels (e.g., digital, print, events) in compliance with industry regulations.
* Collaborate cross-functionally with sales, medical affairs, regulatory affairs, market access, and global marketing teams to ensure integrated brand efforts.
* Monitor brand performance, analyze sales data, market share, and key performance indicators (KPIs), and make data-driven recommendations for adjustments.
* Manage brand budgets effectively, ensuring optimal allocation of resources and return on investment.
* Prepare and deliver compelling presentations on brand strategies, performance, and forecasts to internal stakeholders.
* Stay updated on industry trends, competitor activities, and regulatory changes relevant to assigned brands and therapeutic areas.
* Cultivate strong relationships with key opinion leaders (KOLs) and external partners.