The GTM & Impact team is responsible for driving the commercial strategy, market positioning, and advertiser value proposition for JioStar’s Sports properties across Digital and TV. The team combines audience insights, market intelligence, measurement frameworks, and monetization strategies to build compelling advertiser narratives, demonstrate campaign effectiveness, and optimize pricing and packaging across key sports properties. Working closely with Sales, Product, Research, Content, and Business teams, the function plays a critical role in strengthening advertiser partnerships, enabling data-driven decision-making, and maximizing revenue opportunities through impactful storytelling, strategic planning, and actionable insights.