Strategic Branding & Marketing Communications * Chief storyteller: Lead a team of writers, designers, artists, publicists and creatives, to craft and evolve gFiber’s differentiated brand narrative and visual identity system. gFiber, the most celebrated internet provider in the US, is a league of its own; in contrast to industry norms, we act thoughtfully and distinctly different from the rest of the industry and need to look different as well * Through cross functional collaboration and partnership, ensure the brand story is promulgated across all touchpoints including customer communications, website, e-commerce and other digital platforms, sales, direct mail and email * Guide cross functional team of strategists, analysts, lawyers and communications specialists in development of impactful marketing and competitive claims * Direct creative production across all media (video, digital, out of home, direct mail), managing budgets, internal teams, and third-party vendors to deliver high-impact, brand-compliant creative assets. * Serve as advisor to colleagues in media planning, media mix and sponsorships * Establish brand governance and safeguard strategic consistency in all internal and external-facing content, from large-scale campaigns to direct customer touchpoints * Directly manage press, public relations and significantly growing social media and influencer channels Growth & Product Leadership * Identify and execute marketing plans to drive significant year over year residential and commercial customer growth * Determine go-to-market strategy and plans for robust growth in existing and expansion markets as well as innovative, breakthrough internet products, including multi-gig internet, value added services, and differentiated customer experience initiatives. * Provide direction across enterprise for growth strategies and product roadmap based on primary and secondary consumer research, insights and data * Oversee product marketing for new and existing offerings, ensuring positioning, messaging, and commercialization strategies maximize customer acquisition and lifetime value. * Leveraging a playbook of traditional and innovative tactics, drive awareness and consideration of gFiber in incumbent, acquired and expansion markets * Evolve brand and consumer insights focus group research program, including execution, analysis and implications of quantitative and qualitative feedback Social Channel, Digital Advocacy & GEO/LLM Development * Drive innovation and impact in social media, elevating the channel as a key communications, awareness, consideration and growth platform * Establish innovative internal and external influencer strategy * In collaboration with Digital team, advocate for and support digital-first brand principles, with special attention on the gFiber App * Build out organizational competency for blog, education and digital platform content to optimize LLM-geared GEO strategy Executive and External Communications * Lead professional team responsible for press, public relations and executive communication strategies, developing high-stakes communications, presentations, and creative assets, identifying and mitigating risks, and uncovering new opportunities for exposure * Provide leadership to cross functional communications task force, addressing needs in customer education, operations and growth Operational Excellence & Team Management * Increase productivity and impact of brand efforts, driving efficiencies across production, agency and other spending categories * Manage Cross-Functional Alignment across Marketing, Product, Finance, Engineering and Legal to ensure brand and communication initiatives meet strategic, financial, and compliance objectives. * Lead team of 20+ employed and contracted marketing professionals as well as multiple agencies.