What does high performance look like?
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You are the deepest Marketplace expert at Pattern — you know every ad surface, every beta, every platform nuance, and you actively seek out what is new
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You are agile and experimental, running deliberate tests on new ad surfaces and converting wins into published case studies that benefit the whole organization
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You are self-driven, organized, and proactive — you close every loop, respond to every optimization recommendation, and leave no approved budget unspent
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You are a builder — you create playbooks, SOPs, and automation workflows that make the entire advertising team more effective, not just your own book
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You follow through on all assignments in a timely manner and take full ownership of your projects from strategy through execution
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You bring data to every decision — you track the effects of every change, build the apples-to-apples reporting view, and let results speak for themselves
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You are a strong internal partner — strategists trust you with their brands, and Marketplaces trusts you.
What is my potential for career growth?
This role is built to scale. As a dedicated Marketplaces strategist at Pattern, you will establish the playbook and earn the credibility that makes this function grow. The clear progression path runs from Digital Ad Strategist to Senior Digital Ad Strategist and ultimately to Associate Director of Advertising — mirroring the structure Pattern has already built successfully on the marketplace side. You will build relationships with advertising, marketplace, and sales leadership across the organization, and the depth of expertise you develop on Marketplaces makes you rare and valuable both inside Pattern and in the broader ecommerce industry. Pattern is passionate about developing its people and providing excellent opportunities for career advancement.
What does success look like in the first 30, 60, 90 days?
You have audited the full Walmart book across many brands, established your working rhythm with the Marketplaces partner team and the India APM, and built strong relationships with brand-facing strategists and key internal stakeholders. You understand the current state of every brand’s Walmart campaigns — what is running, what is paused, and where the biggest gaps are.
You are running daily optimization across the full book, responding to every Marketplaces recommendation, and beginning to close the spend gap. You have launched your first deliberate tests on underused ad surfaces and begun drafting the Walmart advertising onboarding playbook.
You have built and are executing a consistent optimization cadence across all brands, have at least one documented case study from a surface test ready to share, and have a working draft of the A-to-Z onboarding SOP. Budget dashboard hygiene is clean, reporting is flowing to brand-facing strategists on schedule, and the Marketplaces relationship is operating as a true 1-to-1 partnership.