Position Responsibilities:
· Develop technical and marketing content for mountain bike products, including suspension forks, shocks, dropper posts, and related technologies.
· Create product launch materials, web copy, feature explanations, technical articles, blogs, email campaigns, dealer resources, and athlete-focused content.
· Collaborate with engineering and product teams to understand technical innovations and communicate their benefits to riders of varying skill levels.
· Produce educational content that helps consumers understand product setup, tuning, maintenance, and performance advantages.
· Support new product launches with compelling storytelling and accurate technical messaging.
· Interview athletes, engineers, product managers, and industry partners to develop authentic brand stories.
· Ensure consistency in brand voice, technical terminology, and messaging across all communication channels.
· Assist in developing content strategies that support product awareness, rider education, and sales objectives.
· Stay informed about mountain bike industry trends, emerging technologies, competitor products, and rider culture.
· Participate in product testing, events, races, media launches, and field experiences to gather insights and create authentic content.