At a glanceSummarised by Seekless from the posting.
Must have8
Significant B2B marketing experience, with a track record of driving regional strategy and delivering results at a senior or director-level scope
Exceptional writing and editing skills in English, including the ability to explain complex products and data clearly to different buyer audiences
Experience adapting global strategies for EMEA, with an understanding of regional differences in buying behavior and market needs
The ability to build product knowledge quickly and partner effectively with Product and Engineering on messaging and launches
Strong cross-functional collaboration and influence, including partnership with regional Sales and global teams across time zones
Experience using CRM, marketing automation, and analytics tools to measure performance and guide decisions
Sound strategic judgment and prioritization, with the willingness to execute directly and the leadership skills to build a team over time
Broad hands-on experience across demand generation, field marketing, content, and account-based programs, with evidence of pipeline impact
Nice to have4
Experience in SaaS, MarTech, AdTech, digital market intelligence, or data products
Experience hiring, mentoring, or managing a marketing team
Familiarity with Salesforce, Looker, or buyer intent platforms
Additional language skills relevant to EMEA markets
Skills
CRM
marketing automation
analytics tools
Salesforce
Looker
buyer intent platforms
About the company
Sensor Tower’s digital intelligence platform provides unparalleled insight into market trends, advertising, competitor’s strategies, and consumer/user audience across mobile, web, and gaming. Sensor Tower’s insights are trusted by more than 2,500 enterprises worldwide across tech, retail/commerce, entertainment/media, gaming, consumer packaged goods and finance.
Regional Marketing Manager EMEA
Sensor Tower
Location: London, UK
Work arrangement: Hybrid, with 2-3 days per week in the office
Organization: Marketing
Level: Director; initially an individual contributor, with future team leadership
About the role
Sensor Tower is seeking a Regional Marketing Manager to drive marketing across Europe, the Middle East, and Africa (EMEA). Based in London, you will help create and implement Sensor Tower’s regional marketing strategy, building awareness, generating demand, and supporting pipeline growth in partnership with regional Sales and our global Marketing organization.
This is a broad marketing role with an emphasis on product marketing and brand marketing. You will develop a strong grasp of our products and customer use cases, translating complex capabilities into clear, persuasive messaging for EMEA audiences. Working closely with Product, Sales, Engineering, and Customer Success, you will contribute regional insights to global launches and adapt global programs for local markets.
This is a director-level position that will begin as a hands-on individual contributor. You will set priorities, write content, and deliver programs directly, while establishing the foundation to build and lead an EMEA marketing team over time.
What you will do
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Drive the EMEA product marketing strategy and plan, aligning regional priorities with sales goals, global go-to-market strategies, and opportunities across the region.
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Work with Product and Engineering to understand product capabilities and translate technical information into customer value propositions and relevant use cases.
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Partner with global Marketing and Product on product and feature launches and beta programs, bringing EMEA buyer needs into planning and leading regional messaging and activation
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Help plan and execute integrated campaigns across content, email, digital channels, account-based marketing, and events to generate qualified pipeline and support deal progression.
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Collaborate with other marketing leaders on regional events.
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Equip regional Sales teams with localized pitch decks, competitive battlecards, product presentations, and case studies that address customer needs and objections.
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Gather customer feedback, competitive intelligence, and market insights across EMEA. Share actionable findings with global teams to inform product and marketing decisions.
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Establish scalable marketing processes, identify future hiring needs, and build and develop the regional marketing team as the function grows.
What you will bring
•
Significant B2B marketing experience, with a track record of driving regional strategy and delivering results at a senior or director-level scope.
•
Exceptional writing and editing skills in English, including the ability to explain complex products and data clearly to different buyer audiences.
•
Experience adapting global strategies for EMEA, with an understanding of regional differences in buying behavior and market needs.
•
The ability to build product knowledge quickly and partner effectively with Product and Engineering on messaging and launches.
•
Strong cross-functional collaboration and influence, including partnership with regional Sales and global teams across time zones.
•
Experience using CRM, marketing automation, and analytics tools to measure performance and guide decisions.
•
Sound strategic judgment and prioritization, with the willingness to execute directly and the leadership skills to build a team over time.
•
Broad hands-on experience across demand generation, field marketing, content, and account-based programs, with evidence of pipeline impact
Preferred experience
•
Experience in SaaS, MarTech, AdTech, digital market intelligence, or data products.
•
Experience hiring, mentoring, or managing a marketing team.
•
Familiarity with Salesforce, Looker, or buyer intent platforms.
•
Additional language skills relevant to EMEA markets.
Fraud warning:
It’s common for scammers to create positions that look legitimate on other sites. To ensure your submission is considered, only apply for positions at Sensor Tower through our company website or through posts directly associated with Sensor Tower company profiles on sites such as LinkedIn, Indeed, BuiltIn or Hackajob. At no point will Sensor Tower ever ask for money, credit card, or bank account information to complete a job application. Communications received from Sensor Tower are only sent by e-mail addresses ending in sensortower.com. All Sensor Tower interviews will be conducted via phone or Zoom. At no time will a conversation be moved to an alternative email outside of sensortower.com or text. Should an issue arise that you feel we should be aware of, please contact us. Please provide your resume when applying.
To all recruitment agencies:
Sensor Tower does not accept third party resumes. Please do not send resumes to our jobs alias, Sensor Tower employees or any other organization location. Sensor Tower is not responsible for any fees related to unsolicited resumes. Sensor Tower will not pay any third-party agency or company that does not have a signed agreement with Sensor Tower.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.