Hey 👋 Kyle here. I run product and growth at Conversion, and up until now I’ve also been the person holding our brand. Every logo lockup, every deck, every launch page, every color and type call. I’ve loved doing it. It’s also the thing I most need to hand off, and the hardest for me to let go of.
So, now I’m hiring a brand designer. Someone who owns our visual identity top to bottom and builds the system the rest of the company designs against.
That means you’re the person who decides what Conversion looks like and feels like everywhere it shows up. The identity system (logo, type, color, grid, motion language), the guidelines that keep it consistent, and the craft bar that everything gets held to. You’ll bring it to life across web, social, launch creative, decks, and collateral. When we ship a new feature or run a launch, you’re making the page look incredible, cutting the launch video, and setting the visual story. This is brand and identity work, not product UI (Levi owns our in-app surfaces), and not code. If you think of yourself as a design engineer, this probably isn’t your seat.
I care about this a lot, which is why the bar is high. Portfolio first, always. I want to see identity work you’ve built from the ground up and can walk me through: what the problem was, what you made, why every decision. I’d rather see one brand you shaped end to end than ten logos you touched. Tool fluency is table stakes (Figma, Illustrator, After Effects / Lottie / Figma Motion, Claude Design), and I’m looking for roughly 1 to 5 years of doing exactly this.
The people who crush this role tend to be the same off the clock. Side projects, an art Instagram, a vlog, a brand they built just because. Strong opinions about advertising and what good creative actually is (I keep a Super Bowl ad tier list, so no judgment). The friend whose dinner party has a custom menu. Obsessive about craft down to the pixel. If that’s you, and you want to own a brand rather than execute someone else’s, this is a rare one.
This role is in-person 5 days/week in San Francisco.