Novartis seeks an accomplished product leader with a track record of turning business demand from multiple commercial functions into a well-managed data product backlog. Strong prioritization judgment, stakeholder partnership, and hands-on data fluency are essential to success in this role.
Partnering closely with the Director, PO Audience Activation & Marketing Intelligence, the Associate Director, Audience Activation Product Manager supports the strategy, development, and delivery of priority capabilities, particularly from a data activation & enablement perspective, across the US CRM ecosystem. Novartis is transforming its CRM ecosystem, and this role will play a key role in enabling this. The role partners with business, peer SPT and technology teams to translate customer and field needs into clear requirements, manage a prioritized backlog, and drive execution through agile delivery. The Associate Director helps improve how Novartis engages customers by prioritizing process improvements through scalable technology enhancements, analytics, and user experience updates - while ensuring solutions meet governance, privacy, and compliance expectations.