Sprint Leadership & Delivery
• Lead a dedicated ecommerce sprint team operating in a two-week Agile cadence.
• Own backlog grooming, sprint planning, prioritization, and execution.
• Ensure roadmap commitments and business-critical work are delivered on time and at high quality.
• Balance roadmap initiatives, enhancements, and keep-the-business-running work within defined capacity allocations.
Ecommerce Optimization Across Brands
• Drive continuous improvement of ecommerce performance across 11 brands and multiple tech stacks.
• Own initiatives related to:
o Conversion rate optimization (CRO)
o Merchandising and package presentation
o Checkout improvements
o Pricing display and framing
o Product detail page improvements
o SEO and generative search readiness
• Standardize best practices while accounting for brand-specific needs.
Platform Ownership & Governance
• Serve as the primary ecommerce technology representative on the ownership committee.
• Provide visibility into sprint progress, platform risks, and trade-offs.
• Advocate for scalable solutions across multiple technology stacks.
• Help define and enforce standards for ecommerce experience consistency.
Cross-Functional Partnership
• Partner closely with: Engineering pods (multiple stacks), UX and design, Marketing and growth team, and Content and curriculum teams
• Translate business needs into clear product requirements and prioritized execution plans.
• Ensure alignment between ecommerce improvements and broader product strategy.
Data-Driven Performance Management
• Define and track key ecommerce metrics, including:
o Conversion rate
o Average order value
o Revenue per visitor
o Funnel progression
• Run structured experiments and A/B tests.
• Use insights to continuously refine backlog priorities.
Multi-Stack Platform Coordination
• Navigate and optimize across four technology stacks.
• Identify opportunities for simplification, standardization, and long-term rationalization.
• Ensure changes are implemented consistently across brands where appropriate.