The Inside Sales Representative (ISR) is responsible for driving sales activity within an assigned territory or customer segment through proactive outbound engagement, lead qualification, pipeline development, and closing assigned sales opportunities. The ISR is measured on revenue/ARR, pipeline generation, sales activity, and achievement of assigned targets. The role has two primary orientations: New Business (identifying and converting new customer opportunities) and Expansion Business (growing commercial value within existing installed accounts). The ISR owns assigned opportunities through qualification, product demonstration, proposal, and close, and partners with the Account Executive, Customer Success Manager, and other teams when opportunities require broader commercial or technical support.