· Create platform-native content—writing, producing, and editing for each channel across formats, including helping direct short-form video, social-first storytelling, graphics, and long-form content like blogs, in alignment with editorial strategy and the calendar.
· Own content workstreams end to end, from concept and drafting through review, publishing, and performance follow-up, against the editorial calendar.
· Translate enterprise priorities and complex topics into clear, engaging stories that reflect Lilly’s voice and resonate with target audiences.
· Maintain a consistent brand voice, tone, and quality standard across content, applying editorial guidance from the Senior Director, Digital & Social Media.
· Ensure content is optimized for both traditional search and AI-generated answers—applying emerging best practices for how brands show up in LLM-powered search.
· Use AI-enabled tools to support ideation, drafting, and production, enhancing the speed and quality of the work without compromising craft.
· Monitor content performance and audience response, applying insights to sharpen and improve future content.
· Support community management and audience engagement across platforms, helping the team move at the speed of the conversation.
· Collaborate with designers, video producers, and digital operations partners to bring content to life and ensure it publishes cleanly and on time.
· Partner with teams across Global Communications to support priority narratives, launches, and landmarks with timely, high-quality content.