The Channel Marketing Manager will be responsible for all aspects of channel marketing in the Middle East, Turkey, and Africa (META). This role will report to the Manager, EMEA Channel Marketing.
The successful candidate will facilitate the planning and execution of channel marketing activities, including strategic account engagement programs (ABM), events, seminars, and digital campaigns delivered both to and through F5’s partner and distributor community. The Channel Marketing Manager will also assist with local field campaigns and events where necessary, supporting the Field Marketing Manager, META to ensure a complete field and channel marketing plan for the region.
The ideal candidate will possess strong analytical skills, with the ability to measure and report on campaign success against channel marketing KPIs and utilise data-driven insights to inform future planning.
This role covers three distinct regions, each with unique channel landscapes and partner ecosystems, so an ability to strategise and remain focused is required. Close collaboration with channel leadership and their channel account managers is essential, whilst ensuring that the organisation’s strategic channel marketing imperatives are also met. The Channel Marketing Manager will work with the business on the collaboration of individual channel marketing plans with each channel account manager, listen to requirements and suggestions, and will share feedback to HQ marketing teams.
A key part of this role will be the management of the regional marketing development fund (MDF) budget and ensuring end-to-end visibility of local marketing results; reporting on program effectiveness and conversion to leads/closed business, and ensuring results metrics are tied to partner investment.