Deep understanding of software market trends, dynamics and competitive landscapes. Ability to gather and interpret data, identify trends, and translate insights into actionable strategies, defining opportunities for growth and optimize category strategies. Thorough understanding of all license models across Enterprise vendors as SAP, ServiceNow, Salesforce, SAS, FIS is a must, Workday, Twillio, Topicus, Microsoft, Broadcom, Oracle, IBM, hyperscalers is preferred.