Sports & Community Marketing Specialist – HK & Macau
LocationKowloon, Hong Kong
Work modeon-site
Typefull-time
Company size10,000+ people
First seen1w ago
Last seen2d ago
% OF TIME
(optional)
DUTIES AND RESPONSIBILITIES
30%
Sports & Community Marketing
•
Build and execute sports and community programs, including race activations, product trial initiatives, workshops, and brand events aligned with the marketing and race calendar.
•
Identify opportunities to grow visibility and engagement within running and athletic-lifestyle communities.
•
Build and maintain strong relationships with race organizers, athletes, run clubs, grassroots communities, sports media, and brand partners.
•
Coordinate with agency partners on campaign and event execution, including production, logistics, timelines, and on-site operations.
•
Ensure community and race activations are amplified through strong storytelling on digital and social channels.
30%
Athlete & Sports Marketing Strategy
•
Support development and execution of HOKA’s athlete and sports marketing strategy in Hong Kong and Macau.
•
Work with the Marketing Manager to assess, structure, and evolve the athlete portfolio, tiering, and ecosystem.
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Manage day-to-day servicing of athletes and affiliates, including communication, product coordination, race support, and activation planning.
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Track athlete performance, race participation, and milestones, preparing updates and reports for stakeholders.
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Maintain accurate records of athlete servicing, product allocation, contractual deliverables, and engagement activities.
•
Support athlete communication planning in collaboration with internal teams and agency partners.
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Coordinating and compiling marketing performance recaps and post-campaign reports
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Stay up to date on industry trends, new tools, and best practices to help improve campaign performance and measurement
30%
Product Seeding & Inventory Coordination
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Execute product seeding initiatives across athletes, community partners, media, creators, and stakeholders.
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Maintain and manage the master seeding list, ensuring alignment with marketing priorities.
•
Coordinate seeding logistics, inventory tracking, forecasting, and delivery timelines in collaboration with internal teams.
5%
Cross-functional Collaboration & Operations
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Collaborate with Marketing, Merchandising, Sales, and global Sports Marketing teams to ensure alignment across initiatives.
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Share product feedback, athlete insights, and market intelligence with internal stakeholders.
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Assist the Marketing Manager in budget planning and invoice management.
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Prepare clipping reports, athlete updates, and activation recaps for stakeholders.
5%
Other Responsibilities
•
Represent HOKA externally with credibility and professionalism.
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Provide constructive feedback to partners and agencies to improve execution.
•
Support achievement of business and brand targets through
QUALIFICATIONS
Year(s) of Experience & Background Required
•
University degree or above.
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5+ years of experience in sports marketing, brand marketing, community management, PR, or event management.