We are looking for a founder-minded Head of Growth & Marketing to own the company’s brand narrative, market positioning, and full-funnel growth.
You will define that story, build the brand infrastructure behind it, and translate it into growth loops. If you’ve done 0-to-1 market-building, developed insight-led positioning frameworks, marketed a consumer product — this is the role.
Responsibilities:
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Define company’s brand narrative and positioning for distinct audiences. Build the consumer brand from the ground up — what it stands for, who it’s for, and why.
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Build the positioning ladder: what it stands for, who it serves, and why it wins against alternatives.
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Commission and use audience research, customer insights, and competitive intelligence to sharpen positioning regularly.
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Drive brand consistency across all surfaces — digital, content, events, partnerships, and PR.
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Develop customised messaging, outreach frameworks, and engagement playbooks for each cohort — not one-size-fits-all.
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Work with product and data teams to measure brand health, customer NPS, and advocacy beyond vanity metrics.
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Drive consumer acquisition across paid, organic, and referral channels with clear CAC and payback discipline.
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Lead strategy and execution across Instagram, LinkedIn, YouTube, and emerging platforms for both B2C (consumer) and B2B audiences.
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Build a content engine: editorial calendar, platform-native formats, production workflow, and a test-and-learn rhythm.
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Own paid acquisition strategy across Meta, Google, and relevant platforms — budgeting, creative strategy, and ROAS.
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Build SEO as a long-term compounding asset: keyword strategy, content SEO, and technical SEO in partnership with engineering.
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Design and run growth experiments: landing pages, funnel tests, cohort A/Bs — with fast failure cycles.
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Manage the full funnel from awareness to activation with clear KPI ownership at each stage.
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Build integrated campaigns spanning owned, earned, and paid channels — always anchored to a sharp positioning brief.
Requirements
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7–12 years in marketing with a strong track record spanning brand strategy and growth — not one or the other.
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Experience doing 0-to-1 market-building — launching a brand, a product, or a platform in a new market.
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Demonstrated ability to develop insight-led positioning frameworks and translate them into integrated campaigns.
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Comfort owning P&L or significant budget — not just executing campaigns but making investment decisions.
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Direct B2C / D2C marketing experience — owning a consumer funnel including acquisition, retention, and repeat purchase.
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Hands-on exposure to performance marketing — Meta Ads, Google Ads, analytics platforms.
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Strong storytelling instinct — can write a crisp brand brief as easily as a media plan.
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Experience managing cross-functional teams and external agency relationships.